do you talk to your customers like that?

do you talk to your customers like that?

i had a call yesterday where i thought to myself, “do you talk to your customers like this”

it blew me away. i was offering a killer opp with a competitor that has a better product, in office culture they wanted and more money. and they treated me like an idiot. for what?

every single call you get on when you’re an active candidate or hiring manager is a sales call for your brand. your personal brand, your company brand, your leadership brand. all of it. every single word you say is moving the needle one way or the other for how people perceive you and receive you.

hiring managers:

ya’ll have gotten way too comfortable dunking on candidates in your linkedin posts about how no one cold called you. no one went above and beyond. no one met some unspoken expectation. and when the roles are reversed, you do jack-all to ensure candidates have a top tier experience.

you ask them vague questions in hopes of a specific answer.

you corner them with aggressive questions.

you ghost them for weeks.

and then you get mad when your offers get declined or when candidates back out. when you make someone feel like trash, that’s the exact result you’re going to get.

so my sole thought for you is this, “would you talk to your customer that way?”

it doesn’t mean go easy. it doesn’t mean don’t dig into the hard questions.

just be respectful about it. make them want to work with you. treat it like a discovery call vs an interrogation. put in the effort so that when they hang up they’re excited to move forward. I have a client that does this so well that every candidate he rejects says thank you and is so glad they had the chance to interview in the first place.

i guarantee the prospects that go with his competitor think the same… “man i would love to work with that guy” s/o justin

candidates:

“i’m interviewing them as much as they’re interviewing me”

no, you’re not. you have no say. you are not in the driver’s seat.

if you’re grilling and digging and being a punk about the questions you ask and the way you ask them, you’re losing every time. no one wants to work with someone that makes them feel like they need to be on defense.

ask the hard question. validate the role. check on team attainment and be careful what company you join. but also, treat it like a discovery call. have the same level of respect for the hiring manager as you would for your largest deal. make them hang up and say, “man i gotta hire them”. make yourself an easy yes.

TLDR: synopsis

one of my mentors in college gave me some advice that changed my life…

he said, “cameron, don’t be an ass”

so, i pass that on to you.

treat your candidates and hiring manager with the level of respect you’d hope they’d offer you and at the end of the day, “don’t be an ass”

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• team of 25 total, 8 reps and 2 marketers

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music for your friday